There’s no doubt that social media can help boost your brand. When used correctly, it can make your business more popular. Many people have social media accounts across platforms. However, just because social media is famous doesn’t mean it guarantees success. You will feel frustrated when your efforts don’t lead to a conversion. If you ask a top social media advertising agency, here are the possible reasons they will tell you.
There are no goals
Why do you post information on your social media account? Do you want to build a brand, provide customer service, or launch a new product? There should be clear goals each time you post something on social media. Random ideas that don’t affect boosting your business are a waste of time.
For instance, if you’re in the auto industry, the goal is to increase auto dealership reviews. Encouraging people to write reviews isn’t easy. Some are too busy to write a review, even if they appreciate your products. Set up your social media to encourage people to write reviews and inspire others to do the same.
You don’t know how the social media platform works
You may not agree with what everyone does on social media. It’s even more challenging when you grew up before social media was a thing. The lack of understanding can pull your business down and reduce your conversion rate. Take your time to know the culture of the chosen social media site. You will feel more connected with your target audience if you know why they use the platform and how they use it. Let’s take TikTok as an example. Users do crazy challenges and follow trends. If you don’t know why they do it, you can’t connect with them.
You don’t engage
Engagement is key to social media success. Everything is about how you interact with the followers. Try responding to comments and private messages. Acknowledge the efforts made by the visitors to comment or send a message. You can even hire a dedicated social media manager to respond. You don’t want to lose potential customers because you didn’t seem to care about the messages.
You have inconsistent activities
You should be active in posting updates on social media. An empty social media page will send the wrong message, and people will think that you no longer have an active business. It’s also not enough to post something today and have a total blackout over the following weeks. Consistency will work in your favor. With constant updates, it’s only a matter of time before these social media users turn into customers.
You try to be a jack of all trades
When using social media, there’s no need to use all platforms. Some of them are popular to your target audience, while others aren’t. Focus on platforms that will gain more attention. Focus your efforts on it and try to dominate the field.
You keep selling
Your social media page isn’t always about selling products and services. Instead, your goal is to establish a relationship. Traditional selling methods won’t work on social media. Instead, position yourself as an authority and try to win more people over. Imagine hearing from a salesperson forcing to you their products at all times. People get the same feeling when your social media has nothing but ads asking visitors to buy. If you do, at least include information about potential promotions. You might convince some people to buy right away after these announcements.
You let a newbie run your social media campaign
Sure, younger people are more social media savvy. They understand different platforms, and you must make the most of their knowledge. However, hiring a social media manager is a different story. You can’t rely on fresh graduates to do the job. They might understand social media, but they don’t know how to market your brand well. It’s better to let a help you out. Expect better results when experts handle your accounts.
Hopefully, things will change after understanding these mistakes.